Growth strategies for asset managers.
Connected strategies.
Purposeful execution.
Growth strategies for asset managers.
Connected strategies.
Purposeful execution.
Who we are.
Honeycomb Partners specializes in marketing, distribution and product strategies that drive growth.
Honeycomb Partners provides a full suite of outsourced CMO services ranging from corporate and product positioning, marketing & communications, distribution strategies, and thought leadership programs.
The firm seeks to draw from decades of investment management experience and a trusted network of skilled partners to deliver high and tangible value at every step of the customer journey.
How we work.
Partnership
Partnership
Partnership
We operate as the CMO office within your firm.
We seek to serve as a trusted and indispensable business partner to help you set direction, identify opportunities and overcome challenges to stimulate growth.
Vision
Partnership
Partnership
We learn your "Why" and place it at the center of everything.
Our ideal engagement turns your "why" into clear strategy, a purposeful execution plan and the means to bring your vision and purpose to reality.
Action
Partnership
Action
We transform strategy into action.
We transform strategy into powerful initiatives and marketing programs that drive growth.
About your go-to-market business partner.
Experienced. Innovative. Mission-driven.
Crossed paths are the lifeblood of an entrepreneur’s journey. My life and career have brought an incredible network of thoughtful and engaging business leaders - each of them entrepreneurial at heart.
I have worked for three investment management firms over the course of my +30-year career. Incredible experiences all. What I relish about each is that—at the heart of everything—they were entrepreneurial endeavors. The founders had a clear purpose and vision for how to add value to their clients.
The first investment manager I worked for was a $9B AUM boutique growth manager when I joined and eventually grew to $300B+. Over the course of 15 years, I developed and implemented branding, communications, and product strategies for a globally resourced firm.
My second endeavor was with a mid-sized manager composed of multiple investment boutiques. As CMO, I worked hand-in-hand with the firm's investment principals to shape their stories, investment processes, and product lines. The effort created differentiated offerings that competed well against an extremely crowded and competitive landscape. We won new business based on the merits of clarified investment processes and by seeking alignment with key audiences.
My third endeavor was more of a pure startup. There was something very exciting about the relative freedom to experiment and innovate. We built everything organically and found success in the marketplace by smartly investing where it mattered most and consistently punching above our weight with high-quality output. Our target audiences always believed that we were bigger than we were and opened the door to allow us to tell our distinctive story. After a few years of building on the vision, we found marketplace success, sold the firm and grew AUM to more than $3.5B.
I formed Honeycomb Partners in 2019 to continue my entrepreneurial journey. Honeycomb partners closely with a small handful of investment firms in the US and around the world, providing the opportunity for focus, immersion, and total alignment. Engagements range from full-scope brand, product, and distribution strategies to more focused product messaging and thought leadership programs. In all cases, interconnected strategies remain at the heart of the work.
If you find your firm on a similar journey and are seeking to drive growth, let’s talk.
I am experienced at developing and enhancing all facets of marketing, product, and distribution strategies and related functions. I develop core positioning and branding strategies, establish and carry through multi-year product strategies, successfully tap new distribution channels, and foster business-generating thought leadership programs. Basically, anything you would expect from a strategically minded, results-oriented and execution-obsessed marketing partner.
Honeycomb Partners exists to drive results through connected strategies.
Mark Thomas, Principal